Through the Intern's Eyes

 And we're back again! Howdy hey, I hope everyone has had a great week and are ready to start another! Last week, here at Align Athlete, we got quite a bit done. We had a big opportunity to go use the product we're promoting, the Glute Activator, on a few volunteers at the Ann Arbor Track Club. Mark (Align Athlete's CEO), volunteered to do a warm up for them in exchange for their time. They were a really nice group of people (and not just because they gave us free popsicles). A few of them felt a noticeable difference when they ran and were willing to say that to the camera, helping us with our user generated content. Though, we did have to reshoot one of the interviews a few times... It was really cool to see our product work in a non-staged setting though and how it's helping people. I also learned that Ypsilanti is pronounce Ipsilanti, so that's something... The rest of the week was us just trying to come up with a more streamlined content posting schedule and tr...

 So here's the deal. My name is Samuel Sanchez, a rising Junior at Wayne State University. I've been lucky enough to be accepted into EMU's Digital Summer Clinic! Now, the important thing to note is that I'm a PR major, so digital marketing is a bit out of my comfort zone...  Eh, we'll figure it out as we go.  Technically this is my third week, but I'll be going over what happened last week. I've been working with Align Athlete, a physical wellness brand that is built upon... we aligning your body. The product we're currently trying to market is the Glute Activator, a device that relaxes your Sacrum and activates your glutes, waking them up after sitting through that meeting that could have been an email. Last week we worked on getting the word out about our product through podcasts. We reached out to several that appealed to demographics who could benefit from our product. That was the main focus for the week, however we (Kiara, the my fellow intern, an...