Hello Hello!

 So here's the deal.

My name is Samuel Sanchez, a rising Junior at Wayne State University. I've been lucky enough to be accepted into EMU's Digital Summer Clinic! Now, the important thing to note is that I'm a PR major, so digital marketing is a bit out of my comfort zone... 

Eh, we'll figure it out as we go. 

Technically this is my third week, but I'll be going over what happened last week. I've been working with Align Athlete, a physical wellness brand that is built upon... we aligning your body. The product we're currently trying to market is the Glute Activator, a device that relaxes your Sacrum and activates your glutes, waking them up after sitting through that meeting that could have been an email.

Last week we worked on getting the word out about our product through podcasts. We reached out to several that appealed to demographics who could benefit from our product. That was the main focus for the week, however we (Kiara, the my fellow intern, and I) went out in the rain to film a TikTok really quick. It took a few tries, and me getting soaked while she was under a roof and messing up her lines, but it's done and is currently the best performing video on our Instagram and Facebook. We're messing around a bit to see if this kind of content resonates with our audience and if we should keep doing it. There is a noticeable gap in reach between Facebook and Instagram though. I've started briefly looking into how we could bridge it but the bottom line is that the Facebook crowd doesn't seem to like what we're doing. It's interesting because, based on the demographics in Meta Business Suite, the audiences are largely the same. I'll keep looking into it for now and see if it changes with targeted content.

That should do it for this week, but I'll do my best to update this every Monday. This is going to be an interesting ride, but that doesn't make me any less excited to see where it goes! Until then!

-Samuel