For Good Measure

 Hello one and all, and welcome to the penultimate update about with my internship with Align Athlete! Unfortunately our time together will be ending soon. However, I've found that I've enjoyed writing this blog. So, who knows. Perhaps I'll keep updating this in the near future. Formalities aside, as we're wrapping up my time with this internship, my priorities have also shifted in terms of the work I've been assigned. 

This past week, I was put in charge of manufacturing and book-keeping. I had to take inventory of what parts we had already assembled, which ones we needed more of, and was charged with testing different parts to see which ones worked best or how to best use them. Unfortunately, we can't afford be very selective with what parts we use, so in reality I was just trying to make what we did have work. Apart from this though, the week was fairly straight forward. Take inventory, assemble parts, and keep things on schedule. However, there was been an update with our customer profiles.

On Thursday, we had the privilege of speaking to the professor from Grand Valley again and we reported our findings from the interviews and survey results that were conducted about two weeks ago. Using that information, we concluded that our main demographic was men from ages 35-50, not far from what we had assumed. Additionally, this could be further broken down into two main groups: the people in pain and the people who perform. Our target should be the people in pain since they make up the lion's share of our customers based on our interviews, however there was a significant minority of people who wanted to use the Glute Activator for athletic activities. We can't just ignore them as that would cost us a lot of people, so now we have to find a way to appeal to these two demographics. We have their ages, their social media preferences, and their pain points, so hopefully we can come up with an ad campaign for Mark before we leave.

As for what is happening this week, Mark's interview with the podcast is releasing on Tuesday, so a lot of our content will be funneling people towards that. Additionally, Kiara has been advertising a Glute Activator give-away for this week, so we'll be managing that as well. I hope to give you all good news for my final report about Align Athlete. Until then, have a great week, and I'll see you in the next one!