Through the Intern's Eyes

We're back with another update from my internship with Align Athlete! Last week was a bit of a doozey when it came to things to do. Not necessarily in terms of volume, but in terms of what it was we were actually doing.  Last week, we received the last pieces we needed to start building the Glute Activators. Naturally, almost all of the footage we got and edited was in relation to this, be it promoting the fact that construction was underway or showing off how they were being made or packaged. It wasn't a very technically demanding week. Social media-wise I captured footage and finished putting together a webinar for Mark to present, which is great. However, I spent most of my time getting my hands dirty. Since we needed footage of the construction of the Glute Activators and Mark needed people to build said Glute Activators, the job naturally fell to us interns. Specifically, he wanted us to test out the process and give recommendations as to how we could make it more efficien...

 Welcome back! Last week at Align Athlete we had the chance to actually connect with our customers! You see, our target demographic has been the subject of debate for quite a while now. Mark insisted that he was targeting health-conscious twenty somethings with the Glute Activator's injury prevention application. However, I argued that his biggest market was with suddenly health-terrified 40-50 year-olds. He said that they didn't fit with his strong, sexy brand though. So, it's a little vindicating to provide him with the proof from his own buyer numbers. The vast majority of people who purchased the Glute Activator were aged from 30-60, admittedly wider than my own prediction. Additionally, the vast majority were men who still fancied themselves athletic despite their age. As I stated last week, the other interns and I set up interviews with these people, getting 12 in total. To our surprise, Kiara got the lion's share of them with a total of 7, much to her frustration...

 You all know the drill by now.  I'm an intern at Align Athlete and this blog post will cover the events of last week! However, I'm struggling to find something to report. The most interesting thing we did last week was on Monday. As I mentioned in last week's post, we had the privilege to work with a Marketing Professor from Grand Valley University. The other interns and I had come up with Customer Profiles for this meeting based on the very limited information that we had on our consumer-base. This included archetypes such as the Athlete, the Overworked Parent, and the Health Professional. Each one was crafted to the best of our ability with comments that were left on a survey Mark made a while back when making the Glute Activator Kickstarter. We presented them and got mixed feedback. On one hand, the professor congratulated us on the effort we went through and told us that our profiles looked really solid. On the other hand, she told us that we had missed the most import...

 And we're back with another update everyone! This post covers the events of last week (the week of June 30th). The past week didn't have any big events that needed going to or huge deadlines to address. However, it was still full of filming and editing. I spent almost the entirety of Monday and Tuesday just editing videos with all the footage we got from the Ann Arbor Track Club, along with a bunch of other footage that we just hadn't clipped together yet. We had a great degree of freedom since Mark was busy attending to clients before the holiday weekend. The rest of our time was spend either scheduling videos for posting and trying to continue our outreach to the podcasts that I've been mentioning recently. We found that they were much more receptive Instagram DMs rather than the formal contact email. Though, we still don't have the ability to reach out ourselves since Meta business suite won't allow us to start a DM, putting a lot of dependance on the time w...

 And we're back again! Howdy hey, I hope everyone has had a great week and are ready to start another! Last week, here at Align Athlete, we got quite a bit done. We had a big opportunity to go use the product we're promoting, the Glute Activator, on a few volunteers at the Ann Arbor Track Club. Mark (Align Athlete's CEO), volunteered to do a warm up for them in exchange for their time. They were a really nice group of people (and not just because they gave us free popsicles). A few of them felt a noticeable difference when they ran and were willing to say that to the camera, helping us with our user generated content. Though, we did have to reshoot one of the interviews a few times... It was really cool to see our product work in a non-staged setting though and how it's helping people. I also learned that Ypsilanti is pronounce Ipsilanti, so that's something... The rest of the week was us just trying to come up with a more streamlined content posting schedule and tr...

 So here's the deal. My name is Samuel Sanchez, a rising Junior at Wayne State University. I've been lucky enough to be accepted into EMU's Digital Summer Clinic! Now, the important thing to note is that I'm a PR major, so digital marketing is a bit out of my comfort zone...  Eh, we'll figure it out as we go.  Technically this is my third week, but I'll be going over what happened last week. I've been working with Align Athlete, a physical wellness brand that is built upon... we aligning your body. The product we're currently trying to market is the Glute Activator, a device that relaxes your Sacrum and activates your glutes, waking them up after sitting through that meeting that could have been an email. Last week we worked on getting the word out about our product through podcasts. We reached out to several that appealed to demographics who could benefit from our product. That was the main focus for the week, however we (Kiara, the my fellow intern, an...