Do I Know You?

 Welcome back!

Last week at Align Athlete we had the chance to actually connect with our customers! You see, our target demographic has been the subject of debate for quite a while now. Mark insisted that he was targeting health-conscious twenty somethings with the Glute Activator's injury prevention application. However, I argued that his biggest market was with suddenly health-terrified 40-50 year-olds. He said that they didn't fit with his strong, sexy brand though. So, it's a little vindicating to provide him with the proof from his own buyer numbers. The vast majority of people who purchased the Glute Activator were aged from 30-60, admittedly wider than my own prediction. Additionally, the vast majority were men who still fancied themselves athletic despite their age. As I stated last week, the other interns and I set up interviews with these people, getting 12 in total. To our surprise, Kiara got the lion's share of them with a total of 7, much to her frustration. Conor got 4 and I got... one. I choose not to take it personally. Through these interviews, we've managed to cobble together a basic idea of what the "average" Align Athlete looks like. However, Mark wants more data, specifically on our female demographic. Out of 12 interviews, 10 of them were men. Additionally, the two women we did get were both customers of Mark's from his other business: Better Living Fitness. One of them was actually the oldest person we interviewed but that's neither here nor there. What's important is that we don't have enough information on the women to properly market to them or understand how they fit into the picture.

To remedy this, Mark instructed us to send a second email to all the emails associated with female names. Now, did this require me to skim through 653 names on an excel sheet? Not necessarily because I have ChatGPT on my side! Or, so I thought. You see, part of what I've learned this internship is that my familiarity with AI is rather lacking. As such, when I gave it the list of names and their associated emails, it started off strong. However, once I started using the list it gave me, I realized that almost half of the emails came from the same domain, and it wasn't a common one like @gmail or @yahoo. It was associated with a university. When I cross referenced this with the original list, I found out that the AI had completely made up not only the emails, but even the names. I tried again, giving it very specific instructions to only use the names and emails on the list, but then it started to spit out an error code about being unable to read the list when it did so perfectly fine before! In the end, I did it by hand. Let it never be said that I didn't try to use the AI though. I just don't think it likes me very much...

The plan for this week appears to be pretty jam packed with things to do. We got the steel shipments to start building the Glute Activators, meaning we're going to be swimming in content pretty soon. Hopefully the women we emailed get back to us as well so we can finalize the customer profile as well. Not only that, but Mark managed to get himself interviewed for a podcast, so we have to promote that as well. Over all, this week is going to be something else compared to the past two, so I hope you'll look forward to my report!

Until then!

Samuel