Catch Up

 And we're back with another update everyone!

This post covers the events of last week (the week of June 30th). The past week didn't have any big events that needed going to or huge deadlines to address. However, it was still full of filming and editing. I spent almost the entirety of Monday and Tuesday just editing videos with all the footage we got from the Ann Arbor Track Club, along with a bunch of other footage that we just hadn't clipped together yet. We had a great degree of freedom since Mark was busy attending to clients before the holiday weekend. The rest of our time was spend either scheduling videos for posting and trying to continue our outreach to the podcasts that I've been mentioning recently. We found that they were much more receptive Instagram DMs rather than the formal contact email. Though, we still don't have the ability to reach out ourselves since Meta business suite won't allow us to start a DM, putting a lot of dependance on the time we had with Mark. Which, as I just mentioned, was in short supply last week. Instead, we asked Mark if we could have an intern email address under Align Athlete's name so we could at the very least reach out that way. While an admittedly embarrassing amount of time was spent trying to log in, we eventually managed it and started to send out a few emails. 

In terms of where my head is at right now, I'm a little concerned as to our follower numbers. With our consistent uploads, we thought that we'd slowly gain subscribers. I haven't mentioned it before, but we had hoped to get our following to around 1,000 on both Instagram and Facebook before the end of the internship. However, if things continue how they are now, there's no chance of that happening. I've been looking at the reach that each of our posts have had. Instagram regularly gets more views that Facebook which strikes me as odd. Based on the demographics that we have available, the age range of 30-50 (i.e. the Facebook crowd) is our highest viewer base. Yet, they seem to interact more with the colorful, Gen-Z type of content more. Of course this is just speculation. While they may not be subscribed, I don't doubt that younger people have seen our content. The other interns and I have noted this and have been discussing perhaps making catered content to each platform rather than posting to both every single day. Personally, I've started to lean towards the idea of lowering our content output entirely to perhaps only three posts a week. We've been doing fine with quantity, but by bombarding people with content so regularly (and more specifically content that they may not even care about) we may be doing more harm than good... Thankfully, Mark has told us that he's scheduled a meeting with a social media analyst, so perhaps she can help us with this conundrum. 

But, that's enough from me! I'll let you know how this all gets resolved next week. Until then, hope you all have a good one and I'll see you in the next one!